When we talk about customer mailing, the number of emails is not the most important metric because, in the end, your competitive differential will be in having the right contacts to achieve the best results in the future.

When we have all the necessary information to establish an assertive and efficient contact with your audience, the client mailing is a list with all the clients or MCA leads. That is why we can say that this list is essential to create a good relationship between your brand and your customers and thus help close a sale.

Do you already know how to create a quality email list? We are going to see some of the characteristics that a good mailing has to have in order to interact efficiently with clients.

Contents [ hide ]

Characteristics of an efficient email list

Recommendations to create and maintain your mailing

Offer materials through the registration

Bet on content marketing

Never acquire an email list

Avoid spam

Use GoiMeUp

Digitize business cards

How to attract more people to your mailing

Characteristics of an efficient email list

Beyond e-mail, all mailing must-have up-to-date customer data, such as full name, profession, or sector of activity. It may seem obvious, but that information is essential to know who you are talking to, personalize the messages and create a feeling of closeness with the interlocutor.

Ideally, the mailing should gather a mix of personal and professional information along with other data such as telephone number, location, age, or company site.

It is very important to know our Live transfer leads and segment them in our email list, as this helps to create appropriate content for each client and increases the chances that they will reach the bottom of our sales funnel.

Do not forget that all this information must be very well organized in your list, especially if it is done by hand, and only then can it be easily consulted when it is necessary.

Recommendations to create and maintain your mailing

If you want your company's communication to be more efficient, check how many of these techniques you are already applying in your email creation strategy and what you can change to achieve the best results.

Offer materials through the registration

This is a fairly effective way to get your mailing because instead of trying to convince someone to buy your product at the first opportunity, you will work on the relationship by capturing leads through content that is really interesting for them. Only once trust is generated, will the sale proceed.

The material (which can be a discount or a promotional product, for example), must be offered to the client after they have provided us with their data and e-mail. So the chances that these people will be conquered and loyal will be much greater.

Bet on content marketing

If you want to educate your audience, an excellent idea is to invest in online content that is simple and didactic. It is a way to attract an audience interested in what you offer and thus increase your mailing.

You can use videos, articles, podcasts, among other materials ... It is interesting to use all the online tools you have in order to achieve attractive content for the public on the Internet.

By betting on content marketing, you can get audience and engagement and, thanks to this, it will be much easier for people to sign up for your mailing.




Never acquire an email list


This is the main mistake when creating a customer mailing, and the reason is simple: they are not your customers! The only thing you are doing is sending emails to random people and bothering those who have not given you permission to do so.

In addition, with a list of purchased e-mails you send communications to an audience that does not know your brand and that does not feel any connection with your business, contributing, above all, to being reported as spam.

For this reason, customer mailing should only consist of customers who provided their contact information on their own initiative.

Avoid spam


The term spam refers to unsolicited emails, which are generally sent to a large number of people. In the event that your message is classified as SPAM, the chances of it reaching your audience end up being less and less.

One of the reasons this happens is the purchase of email lists (as we have already mentioned) since when a person deletes your message without reading or marks it as spam, the email platforms understand that it is unwanted, increasing the risk that it will go to the spam tray automatically.


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Other ways to prevent your e-mail from going to the spam tray are:

offers the option to unsubscribe from your list;
send valuable content;

be careful what you write in the subject of the e-mail, avoiding sensational expressions such as "promotion", "offer" or "free";

Maintain certain regularity of shipments, without exceeding yourself.

With this application, you can get new contacts for your mailing easily and quickly, without even needing an internet connection.

This is so because GoiMeUp provides you with a registration form to be completed from your smartphone or tablet at the time you are talking to your customers or Live transfer leads. When all the data is processed, it will be saved and sent directly to your E-goi account the moment you connect your tablet to the internet.

For this, you just have to download the app from Google Play or the App Store and save your contact details wherever you are.

Digitize business cards


Paper business cards, regardless of the use of technology, are still widely used. How about digitizing and organizing your contacts to keep all the information on your computer or smartphone?

To achieve this you can resort to business card scanning applications such as CamCard or Labelbox, which are quite easy and simple to use.

How to attract more people to your mailing

Surely you have already realized that offering something in return for your client is essential if you want to create a mailing list. That is why we are going to give you some ideas with incentives with which to request the e-mail of the users.

offers bonuses and gifts for those who sign up for the customer mailing, as exclusive content. These bonuses are called "digital hooks" since they have to attract the public through a material with relevant information;

If the leader wants to have access to all the tools on your site, asking for his e-mail may be a good idea. In the end, you will have the opportunity to test the full potential of your services for yourself and your mailing list will grow rapidly;

uses CRM (or Customer Relationship Management) software. They help to monitor all interactions with current and future clients and to control all the information in your mailing.

You can use software to efficiently manage your contacts, prospect new ones, and retain old ones. A good option is to turn to E-goi. Help improve your customer relationship through the creation and management of contact lists, tools to analyze campaigns, the use of multiple channels, and much more!

What are you waiting for to get in touch with E-goi? Access our page and discover a new way to manage your company's contacts.