Improving engagement on Instagram without having recurring and loyal users will not do any good. You must get your target audience to reach your Instagram account and decide to stay. These are the keys to impacting your followers and making them decide to stay. That is, grow your business on Instagram.


1. Promote and optimize your profile


Inform on your website, corporate blog, and the rest of the social networks that the company has that you have on Instagram.


2. Adapt the content to your audience

As a company, limit yourself to sharing interesting content that gives value to your followers. It is advisable to establish strategies beyond selling. Instagram does not market but builds loyalty.

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3. Use hashtags


You can use hashtags to increase your reach, have greater visibility, and make it easier for other users interested in your topic to find you.


4. Share your content on other platforms


Instagram is a platform that gives us the opportunity to quickly and easily share images on Twitter and Facebook, and you can take advantage of it to unify your content.


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5. User Generated Content (UGC)


Invite them to post their own posts with a custom hashtag for the occasion, or directly mention your company's profile name. The result will have a direct impact on the satisfaction of your customers and the degree of commitment acquired.


6. Measure, measure and measure again


Every action typified in a digital marketing plan must carry behind it a series of metrics to analyze. You can use Instagram Insights itself within the app, where you can see post engagement, clicks to your website, and helpful demographics about your audience.